Search Engine Optimization (SEO) is the key to free traffic. That is why it is so popular and why it is the subject of millions of online articles. You can use SEO techniques to make your blog more search engine friendly, which will mean that it rises up the search engine results. The closer your blog is to the number one spot on Google (and Bing/yahoo to a lesser extent) then the higher the chances are that your blog will receive a lot of traffic.
The SEO for a blog is actually different from the SEO for a plain old website. The CMS program WordPress has proved that definitively, to the point where one in six websites is built with WordPress. The ON-Page SEO side of your SEO campaign involves all the factors you are able to control directly because they are “on” your page. Off-page SEO factors are things that can only partially control, such as social media interest, references and links from other websites.
On-Page SEO is something you should do because it makes your blog more search engine friendly. Plus, you can do it all for free and Google recommends that you do it, so you really have little excuse for neglecting it. Here are a few tips that newbie bloggers should be able to understand, i.e. it does not get too technical.
BE AWARE OF WHAT KEYWORDS ARE
A keyword is something that a person may type into a search engine in order to find you. For example, if you were looking for a blog post about sad donkeys, then the keywords “Donkey”, “Sad”, “Donkeys” and “Depressed” may make good keywords. These are things that people may type in to a search engine in order to find your blog post.
It is good for your SEO if some of these keywords appear in your blog posts. It is good if they appear naturally, but if they do not then it cannot hurt to write them into your blog post. When you have finished a post, have a look to see which keywords have naturally appeared in your text.
INSTALL A TAGGED KEYWORDS CLOUD
Your tagged keywords are the keywords that are relevant to your blog post. The great thing about tagged keywords is the fact that the keywords in your tagged keyword section do not need to be within your text. With your Meta keywords in the web page code, your keywords should really appear in the text, but with tagged keywords they do not have to be present in the text.
The tagged section may also be formatted as a very attractive cloud of keywords that works well with search engines and looks great.
PAY ATTENTION TO YOUR BLOG POST TITLE
Having a short title such as “why” or “Painful endeavors” may seem edgy and cool, but it is not going to help your search engine optimization. What you need is a descriptive and enticing title that is also highly relevant to your blog post, but that is not too long.
You should spend quite a bit of time on your blog title because it is important to the success of your blog post. If it is not descriptive or enticing enough then it may not attract any readers. If it is too long then most readers won’t even bother to read it. If it is too short and is not relevant then it will not have any SEO value. Ideally, you want one or two of your keywords to appear in the title.
SPLIT UP YOUR TEXT INTO SMALLER PARAGRAPHS
Usability is becoming more and more important when it comes to SEO, and having what is called “white space” on your blog post is a good thing. Break your paragraphs up into smaller paragraphs so that they are easier to read.
ENSURE YOUR SPELLING, GRAMMAR AND SYNTAX ARE GOOD
This is because if your writing is of a poor quality then the search engines will not rank your content as highly. The search engines are aware that people post any old content online in order to get a bit of an SEO boost. So they started instigating a few written quality rules to stop people from posting any old junk online. That is why things such as writing quality count.
However, you should also be aware that the search engines only have a limited capacity in this area. So, all you need to do is make sure you do not make too many repeated and glaring mistakes. The role of “repeated” is important, because that is the factor that search engines can key in on.